Course of Study

Digital Marketing programme

Course of Study

 


1.st Year

Subject ECTS
ABC of Economics for Business 6
Business English 1 6
Creativity and Innovativeness in Business Proceses 7
Research Tools and Methods for Digital Age 5
Modern Methods of Project Management 6
Entrepreneurship and Start Ups 7
Master Finance for The Business 6
Marketing and Market Analysis 6
Protection of Intellectual Property and Personal Data 5
Consumers Behaviour and Buying Process 6

2nd Year

Subject ECTS
English for Digital Marketing 6
Digital Marketing and Strategies 7
Digital Content and Digital Copywriting 5
Managing Social Networks and Web Analytics 6
User Experience on Web 6
Build a Brand in Digital World 7
SEO and SEM (Search Engines Management) 6
Influence of Digital Transformation to The Business 7
Elective Course 1 5
Internship in A Company, part 1 5

3rd Year

Subject ECTS
Sales Psychology and Digital Sales Channels 7
Lead Nurturing and Email Marketing (Email Marketing, Marketing Automation) 6
New Technologies and Their Influence on Business Models 7
Elective course 2 5
Elective course 3 5
CRM and Digital Business Intelligence 7
Elective Course 4 5
Elective Course 5 5
Internship in A Company, part 2
Diploma Thesis or Degree Examination: Solving Digital Marketing Challenges 8

Elective course

Subject ECTS
Run a Digital Marketing Campaign 5
Basic of Interactive Media Design 5
Creation of Website and E-shop 5
Display and Mobile Marketing 5
Tackling The Challeneges with Mobile Technologies 5
Analysis and Visualization of Data for Business Decision Making 5
Talent Management 5
Visual Communications 5
Business Ethics, Social Responsibility and Personal Growth 5
Digital Business Games 5
Fundamentals of Insurance 5
Entrepreneurial Sustainable Innovation 5
Service Innovation in Digital Economy 5
Customer Experience 5
Digital Marketing in Practice 5
European Company Law 5
Scenario Planning 5
Statistics 5
Innovative Market Communication 5
Business Reading for The Future 5
Retail marketing 5
Cash Flows Management 5
Personal Finance 5
Google Ads 5
International Marketing 5
Leadership Psychology: Leading People, Teams & Companies 5

Personal Contact

Anamarija Meglič

Phone: +386 1 5881 327

Fax: +386 1 5881 333

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