Digital Marketing
Only in Slovene
The Higher Vocational Study Programme in Digital Marketing will equip you with the skills to independently tackle challenges, execute campaigns, analyse data, and enhance brand recognition.
Programme presentation
Why Digital Marketing?
The Higher Vocational Study Programme in Digital Marketing enables you to acquire the knowledge necessary to independently solve complex professional challenges in digital marketing, execute effective digital marketing campaigns, master data analysis, increase brand recognition, and enhance customer loyalty.
What Can You Expect?
Who Is the Programme For?
The programme is designed for those who:
- Are creative individuals who enjoy digital marketing challenges, seek career advancement, and wish to acquire new, relevant knowledge that enables independent, comprehensive management of brand marketing campaigns.
- Are young at heart, enjoy following digital marketing trends, believe the world revolves around digital, and aspire to create and execute marketing strategies and activities.
- Are employed professionals looking for professional growth in digital marketing and career advancement, aiming to lead a marketing department, team, or project within a company.
What Will You Gain from this Programme?
Upon completion of your studies, you will master:
- Managing various digital marketing strategies, including search engine optimization, social media management, and content creation.
- Web analytics, developing and analysing data from online activities, and forming recommendations for improving marketing campaigns.
- Website optimization (SEO) to enhance visibility on search engines and improve organic traffic.
- Social media management, including handling company and brand profiles and interacting with followers.
- Project management and overseeing digital marketing projects, ensuring compliance with timelines and budgets.
- Developing and implementing email marketing strategies to establish and maintain customer relationships.
- Monitoring content effectiveness across different platforms and adjusting strategies based on collected data.
- Creating a comprehensive digital marketing strategy aligned with company or brand goals.
Programme Features
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Programme Type: Higher Vocational Study Programme
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Duration: Two years (120 ECTS credits)
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Title Upon Completion: Digital Marketing Specialist
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Level: 6/1
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Study Mode: Part-time
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Format: E-learning
Study Format
An ideal choice for employed students, parents of young children, athletes, entrepreneurs, or those living abroad. E-learning offers full flexibility, allowing you to study whenever it suits you.
E-learning Features:
- Online lectures take place twice a week, always after 5:00 PM. You can attend in real-time and engage interactively. Lecture recordings are available for later review.
- A fixed schedule for the entire academic year allows for easy planning.
- Well-structured online classrooms for each subject, providing unlimited access to study materials, slides, assignments, and forums. Professors regularly upload materials and provide feedback on assignments.
- Practical workshops are held approximately four times a year, typically on Saturday mornings. These include excursions, industry guest lectures, and hands-on project work. Students appreciate these experiences as they offer real-world business insights.
- Remote exams: Written and oral exams are conducted online in a supervised environment, offering complete flexibility.
