Digital Marketing Expert
Become an internationally certified digital marketing expert.
Gain the Knowledge the Market Demands
What Are the Benefits of the Programme?
What Is the Programme Content?
Master one of the most in-demand skills in digital marketing today! Learn how to understand and implement AI tools and technologies that support your marketing goals. With real-world examples, you’ll gain insight into the world of AI and its applications in digital marketing.
Engage your target audience by mastering the art of creating content that not only informs but also excites and drives action. Learn how to plan, create, and distribute content that enhances engagement and customer loyalty.
Be present where your customers are! Learn how to choose the right social media platforms for your business and tailor marketing strategies to reflect your company’s needs, ensuring a quality presence where it matters most.
Understand how Google determines rankings and what influences search results. Learn how to optimize your website for the best organic ranking in search engines, helping you attract more visitors and increase conversions.
Did you know that by using Google Analytics 4 (GA4) in conjunction with Google Ads, you can gain deeper insights into your advertising campaign performance? In this module, you’ll learn how to measure and optimize your campaigns for maximum ROI, create and manage successful PPC campaigns, and use display advertising effectively.
Email marketing is making a comeback! Learn how to create and execute successful email campaigns that capture attention, foster loyalty, and delight customers. You’ll also learn how to navigate GDPR regulations and ensure your campaigns achieve the desired results.
Professional skills are key to a digital marketer’s success. Explore agile thinking, strategic planning, idea generation, and problem-solving techniques. Learn how to communicate effectively, manage projects, and collaborate with teams and clients.
The right website structure boosts conversions. Become an expert in creating websites that not only attract visitors but also retain them. Learn tracking metrics, optimization strategies, and e-commerce development to drive inquiries and business success.
The biggest advantage of digital marketing is measurability… so turn data power into success. Gain knowledge to track, measure, and optimize digital marketing campaigns using Google Analytics 4 (GA4). Learn how to analyze data and make informed decisions to improve your marketing strategies.
No one has an unlimited budget. Learn how to develop a digital marketing plan, manage an advertising budget, allocate resources optimally, and choose the right channels for maximum returns. Gain insights into strategies that help businesses achieve their goals.
An additional full-day (eight-hour) workshop where you’ll work on a real-world case study! This is our highest-rated module!
Group exam preparation sessions.
Who Are the Instructors?
You will be taught by experienced professionals who are passionate about their work. They share a love for "digital," sports, action, and a great sense of humor! With years of experience in digital marketing, they hold leading positions in their companies and have extensive teaching experience. They have taken on the role of instructors multiple times and look forward to working not just with data and strategies, but especially with you—those who come to us to gain digital marketing knowledge.
Pricing and Discounts
The tuition fee includes the first exam attempt worth €180.
Payment can be made in one lump sum or in four instalments.
For more information, call 01/5881 311.
GEA College student discount: 20% off the regular price for registrations by February 4, 2025.
Frequently Asked Questions
- How to independently plan and execute marketing campaigns on social media, email marketing, paid channels, and search engine optimisation.
- The differences between social media platforms and how to choose the right ones based on your business needs.
- Understanding the work of your subordinates or marketing agency, making you a better and more competent decision-maker.
- How to analyse the effectiveness of your online campaigns through web analytics and optimise them based on results.
- Developing a digital strategy tailored to your business.
The quality of the certificate is ensured by both GEA College and DMI. The Digital Marketing Institute sets the global standard for digital marketing certification. After completing the training and exam, you will receive an internationally recognized certificate, equivalent to Level 5 of the European Qualifications Framework (EQF).
The programme is intensive and tailored for busy schedules. You will gain knowledge through twice-weekly intensive lectures, packed with practical work, which you can then review and reinforce at your own pace via the online learning platform.
Before the exam, you’ll also get a BONUS full-day hands-on workshop with a real-world case study (8 hours) and a BONUS exam preparation workshop (4 hours)!
- We offer an early bird discount – €370 off for early registration!
- There is also a 20% discount for GEA College students and Alumni Club members who register early.
- Additionally, companies that enroll multiple employees can receive a group discount.
Besides a one-time payment, we offer the option of paying in four instalments. For more information, call 01/5881 311.
About the Certificate
Internationally Recognised Certification
Upon completing the training and passing the exam, you will earn a certificate equivalent to Level 5 of the European Qualifications Framework (EQF).
Global Standard
The Digital Marketing Institute sets the world standard for digital marketing certification. They have issued more certifications verifying uniform digital education standards than any other certification body. With over 18,000 certified professionals in more than 80 countries, DMI’s certification is globally recognized.
Verified Programme Content
The Industry Advisory Council—representing some of the largest and most influential brands in the digital world—validates all Digital Marketing Institute programmes. Through regular expert reviews and recommendations, the Industry Advisory Council ensures that certified professionals acquire the latest digital marketing knowledge and skills. This Advisory Board includes experts from Google, Facebook, LinkedIn, Twitter, and Microsoft.
