Visual Communications and Marketing Design
The Higher Vocational Study Programme in Conceptualizing Visual Communications and Marketing equips you with the knowledge to manage projects, boost sales, and apply creative approaches in marketing.
Programme presentation
Why Choose Conceptualizing Visual Communications and Marketing?
The Higher Vocational Study Programme in Conceptualizing Visual Communications and Marketing offers practical and applicable knowledge for effective project management, sales acceleration, creative and fresh marketing approaches, and customer relationship management. You will become a multi-skilled professional of the digital age, a necessity for every modern business.
What Can You Expect?
Who Is This Programme For?
This programme is designed for individuals who:
- Want specialized knowledge for working in various organisations, advertising agencies, and marketing departments.
- Seek to learn effective project management, sales acceleration, creative marketing approaches, and customer management.
- Are creative, innovative, and always searching for new ways to present or sell a product.
- Want additional expertise in marketing, project management, event organization, and sales promotion.
- Already work in a marketing department and want to gain knowledge to take on a leadership role.
What Will You Gain from This Study Programme?
Upon completing the programme, you will master:
- Working in professional teams to plan, design, present, and market new services, products, programmes, and goods.
- Trends in visual communications, marketing, and design.
- Art history styles, movements, and trends and how to integrate them into your work concepts.
- Creating various promotional materials and developing visual design concepts.
- Planning and designing sales, exhibition, and presentation spaces.
Programme Features
- Programme Type: Higher Vocational Study Programme
- Duration: Two years (120 ECTS credits)
- Title Upon Completion: Designer of Visual Communications and Marketing
- Level: 6/1
- Study Mode: Part-time
- Format: E-learning
Study Format
An ideal choice for employed students, parents of young children, athletes, entrepreneurs, or those living abroad. E-learning offers full flexibility, allowing you to study whenever it suits you.
E-learning Features:
- Online lectures take place twice a week, always after 5:00 PM. You can attend in real-time and engage interactively. Lecture recordings are available for later review.
- A fixed schedule for the entire academic year allows for easy planning.
- Well-structured online classrooms for each subject, providing unlimited access to study materials, slides, assignments, and forums. Professors regularly upload materials and provide feedback on assignments.
- Practical workshops are held approximately four times a year, typically on Saturday mornings. These include excursions, industry guest lectures, and hands-on project work. Students appreciate these experiences as they offer real-world business insights.
- Remote exams: Written and oral exams are conducted online in a supervised environment, offering complete flexibility.
After Graduation
By the end of the study, you will have business knowledge in communication, management, economics, and IT, and above all, professional and practical knowledge for effective project management, sales acceleration, creative and fresh approaches in marketing, and customer relationship management. This programme prepares you for a successful career in visual communications and marketing.
