Digitalni marketing
Only in Slovene
The digital marketing programme equips you with the knowledge and strategies to manage digital channels holistically – from analytics and advertising to content marketing and social media. Become an expert who uses data and creativity to generate measurable results.
Programme presentation
Create Content that Sells
Have you noticed that we spend less and less time in front of TV screens and more and more time online? This is not just a trend, but a fact confirmed by statistics. In the U.S., digital marketing already accounts for more than half of all advertising – and this share is only growing.
In the Digital Marketing programme, we will equip you with key knowledge in content creation, social media management, email marketing, online advertising, and other skills that will enable you to succeed in this dynamic industry.
What can you expect?
Why Is This Programme the Right Choice?
- Digital marketing is the fastest-growing field with many career opportunities. Become one of the most sought-after specialists in the market!
- Practice-oriented study: The focus is on case study analysis, study internships, participation in student challenges with leading companies, and guest lectures by industry experts.
- Learn from top experts in digital marketing, marketing, and entrepreneurship.
- A unique programme in Slovenia offering specialised knowledge, such as content creation, social media management, search engine optimization, email marketing, Google Ads, Google Analytics, online PR, and more.
The Programme Is Suitable for You If:
- You are passionate about the digital world and want to build a career in a field with high demand for experts.
- You are looking for a job with above-average pay – due to the shortage of professionals, you have the opportunity to choose.
- You are already working in marketing but want to upgrade your knowledge in the digital field.
- You are considering an independent entrepreneurial path – digital marketing is the key to success online.
Study digital marketing and gain the skills for success in the fast-growing digital world.
Programme Features:
- Duration: Three years (180 credit points)
- Level and degree of education: SKO level: 7; EOK level: 6; EOVK level: First level
- Acquired professional title: Graduate of Digital Marketing; abbreviation: B.Sc. Digit. Mark.
- Type of programme: Undergraduate Higher Education Professional Programme
- Mode of study: Part-time study (Traditional or e-study)
- Progression to the 2nd year: 30 ECTS from the 1st year
- Progression to the 3rd year: 45 ECTS from the 1st year and 30 ECTS from the 2nd year
- Completion of studies: The student must fulfill all the obligations of the study program. The study is completed with the preparation and successful defense of the bachelor thesis (12 ECTS) or with a successfully completed final exam (12 ECTS). This accumulates a total of 180 credits.
Forms of Study
Lectures are held live in classrooms, where you have the opportunity to interact directly with professors, guest speakers, and fellow students. For part-time students, lectures are conducted in the afternoon during weekdays and on Saturday mornings, according to the schedule. Most lectures, exercises, and exams take place at the university, while some additional activities are also conducted through the online learning platform.
The study is supported by the modern GEA online learning platform, which provides access to materials, programme information, instructions, and other content 24 hours a day.
E-study is conducted remotely through the GEA online learning platform. All learning materials for individual courses are available in the online environment, and students can adjust their study schedule to suit their needs. The only important requirement is that certain assignments and exercises be submitted within the deadlines set for each course. The online platform allows access to materials and all necessary information about the study process at any time.
Students also have access to an electronic student service and online library databases. The excellent information support facilitates easier studying, even for those with many business, sports, or other commitments.
24/7 Access to Study Materials
With an advanced information system available 24/7, you always have access to e-study materials, electronic transcripts, and forums for collaboration.
Students also have access to the electronic office and electronic library databases. Good informational support makes studying easier for those with many business, sports, or other commitments.
After Completing Your Studies
After completing your studies, you will be fully equipped to confidently step into the world of entrepreneurship!
You will acquire all the essential knowledge and skills needed to successfully launch your own business, effectively manage an existing company, or continue your entrepreneurial journey that you may have already started during your studies.
Entrepreneurship opens doors to greater freedom, allowing you to shape your own business path according to your vision and create a future on your own terms.
This is a perfect opportunity for those looking for an alternative career path and a chance to be their own boss.
